Advertising value
Evaluate the value of advertising
A practical break-even method without promised returns.
Match the context
A relevant destination guide can put your service alongside the information a reader is using to plan a visit. Choose the right city and service category rather than assume every page suits every business.
Calculate the threshold
Divide the full advertising cost by the contribution you keep from one additional customer sale, then round up. Contribution means revenue after variable costs, rather than gross revenue. The calculator on Why advertise uses your assumptions and is not a forecast.
Measure carefully
Advertiser performance reports are not available yet. Do not interpret missing data as zero traffic. You can independently track enquiries through your own website, but clicks alone do not establish customer sales or profit.