All help articles

Creating ads

Make a useful, attractive sponsored card

Image requirements and practical advice for clear ad copy.

Choose one strong image

Upload a JPEG, PNG or WebP of up to 5 MB. Use a landscape image you have permission to publish, with the subject near the centre so it survives cropping. Avoid small text, collages and watermarks that obscure the service. The system checks decoded image content and creates a safe derivative.

Say what makes the service useful

Use your real business name (up to 100 characters). In the description (up to 280 characters), say what you offer, where you operate and one useful detail, such as tour language or a property’s location. Avoid unsupported superlatives, guaranteed outcomes and misleading prices.

Use a working destination

Link directly to a public HTTPS page about your service. Readers contact or buy from your business there. Baltic Advertising sells advertising space; it does not take travel reservations. All cards carry a Sponsored label.